Bringing Your Brand to Life:
A Recent Branding Shoot with Factory Staff and In-Situ Imagery
I was recently contacted by a company in Tuggerah that needed some new images for their upcoming website.
The brief was as follows:
Action photos in the warehouse, both anonymised (hands & a box), some at work from a distance (back to view) , and a few close ups of individuals at work (as agreed), and as a small team representing our working culture
ADS forklift lineup out the front
Leadership/ meeting photos
A Finance team group shot, or broader photo within a team meeting
Customer service team and meeting photo, as well as individual customer service, at desk and on call shots.
Technology team and at work photos
Plus a few other images around the factory. I love doing these kind of shoots. Nobody really knows what goes into the everyday running of a business and these kind of shoots are the best way to give an insight.
After a few emails we were all set on how to conduct the shoot, when the best time would be and we chose a morning to do so.
I quote individually on these type of photography shoots as it can range from a very quick 1 hour shoot to a full 8 hour day.
Why In-Situ Photography is a Must-Have for Your Brand
In today’s competitive market, businesses need more than just great products or services—they need a strong brand presence. One powerful way to build that presence is through in-situ photography.
In-situ images show your business in action, capturing your team, processes, and work environment authentically. These visuals not only tell your story but also connect with your audience on a deeper level by showcasing the human and operational side of your brand.
In this post, we’ll explore why in-situ photography is an essential tool for any business looking to stand out, build trust, and create a lasting impression.
Where to use In-situ images
Websites: Create an engaging “About Us” or “Our Process” page with real, relatable visuals.
Social Media: Post behind-the-scenes content that encourages audience engagement.
Marketing Campaigns: Incorporate images into brochures, presentations, or advertisements to emphasize authenticity.
Recruitment: Showcase your workplace culture to attract top talent.
Getting Started with In-Situ Photography
Ready to invest in in-situ photography? Here are a few tips to make the most of your session:
Plan Ahead: Identify key moments, processes, and team members you’d like to capture.
Focus on Storytelling: Think about the story you want your images to convey and plan shots around it.
Work with a Professional: Lets have a chat about everything you need for your brand.
